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CDC Gov Doc/Site: kNOw Hepatitis B, First National Campaign to Increase Hepatitis B Testing among Asian Americans and Pacific Islanders

The Centers for Disease Control and Prevention (CDC) [has] launched Know Hepatitis B, the first national multilingual, multi-year communications campaign to increase testing for hepatitis B among Asian Americans and Pacific Islanders. Though this group makes up less than 5 percent of the U.S. population, they account for more than half of the 1.2 million Americans estimated to be living with hepatitis B.

Know Hepatitis B is designed to resonate with those most affected by hepatitis B, and was developed with input from Asian Americans and Pacific Islanders from around the country. It will deliver culturally relevant messages in multiple languages, including English, Chinese, Korean and Vietnamese, through a wide range of channels, including:

  • Online and print ads and public service announcements in media outlets serving Asian American and Pacific Islander communities,
  • Campaign materials in Chinese, English, Korean and Vietnamese including fact sheets and posters
  • Social media and digital materials to encourage testing
  • Outreach led by Hep B United and its local partners to mobilize communities to get tested
  • Outreach to health professionals to educate them on the importance of hepatitis B testing for Asian Americans and Pacific Islanders
  1. tropicgothic reblogged this from siriuslycourf
  2. siriuslycourf reblogged this from kalany
  3. fatbottompurls reblogged this from kalany and added:
    Hell, the baby boomers should get tested too. A lot of them managed to contract the disease back then without realizing...
  4. kalany reblogged this from gov-info
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